Market Research in a Week: Teach Yourself
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Book Overview
The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success
Format:Paperback
Language:English
ISBN:144415964X
ISBN13:9781444159646
Release Date:November 2012
Publisher:Teach Yourself
Length:128 Pages
Weight:0.30 lbs.
Dimensions:0.5" x 5.0" x 7.8"
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