Market Segmentation: How to Do It, How to Profit from It
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Book Overview
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
Format:Paperback
Language:English
ISBN:0750659815
ISBN13:9780750659819
Release Date:October 2004
Publisher:Butterworth-Heinemann
Length:512 Pages
Weight:2.10 lbs.
Dimensions:1.0" x 7.4" x 9.6"
Customer Reviews
2 ratings
Marketing Segmentation
Published by Thriftbooks.com User , 14 years ago
One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
Good examples
Published by Thriftbooks.com User , 25 years ago
all examples in your book its quite clear. But it looks like fundamental theory so much. (quite serious on reading). Anyway, I think it's good marketing book.
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