Market Smarter, Not Harder
"MarketSmarter Not Harder offers a complete, step-by-step method for creating a successful marketing program, and its novelistic style keeps you turning the pages. Crammed with useful examples and... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0787220795
ISBN13:9780787220792
Release Date:March 1996
Publisher:Kendall/Hunt Publishing Company
Length:400 Pages
Weight:2.35 lbs.
Customer Reviews
3 ratings
To the point
Published by Thriftbooks.com User , 24 years ago
A must read! A simple view how to operate a business and be profitable and successful.
I've read damn near every marketing book. This is THE best.
Published by Thriftbooks.com User , 25 years ago
Looking for a How-To strategic planning marketing book. Look no further. Buy this one. Then read it. And then--for your business sake-- use it! You're getting the equivalent of a $50,000 consulting project for alot less. Now that's customer value.
Easy friendly comprehensive how-to and engaging story too!
Published by Thriftbooks.com User , 26 years ago
The BEST book on marketing planning available. A six-step planning process that enables you to get into the nitty-gritty of marketing planning, while at the same time keep aware of where you are in the bigger picture of your business. Amazingly simple, and even a storyline to keep the reader engaged.
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