Marketing - The Retro Revolution
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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing -- The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Format:Paperback
Language:English
ISBN:0761968512
ISBN13:9780761968511
Release Date:August 2001
Publisher:Sage Publications
Length:272 Pages
Weight:0.90 lbs.
Dimensions:0.6" x 6.6" x 9.3"
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