Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Malcolm McDonald and Peter Mouncey

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No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749462639

ISBN13:9780749462635

Release Date:February 2011

Publisher:Kogan Page

Length:304 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 6.7" x 9.4"

Related Subjects

Business Business & Investing Economics

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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

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