This is an awesome book! I got a lot out of it and, since I have so much experience in the direct response and speaking industries, it's very difficult for me to find books and other information that I don't already know. This book offers so many things that I could immediately use to increase my bottom line, not just for my speaking business but my business in general. If you are an aspiring speaker and can afford only...
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Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars.You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any...
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This is one of my two favorite books on how to actually market seminars and workshops (the other is by Howard Shenson). Fred offers very practical strategies and tactics that really work. Having been in the seminar business for over 10 years, and having read most everything written on the subject, I found that I learned many valuable new ideas that I've successfully implemented and which have greatly helped in attracting people...
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Whether you're just getting started doing seminars or a seasoned pro, Fred Gleeck has packed this book with a ton of useful information that can make your seminars very profitable! With 15 years personally in the seminar industry myself, I've made an incredible income, but have lost a lot as well. Using Fred's seminar system I've learned how "He has never lost money on a seminar he promoted". Plus he covers:Designing and...
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If you want to learn how to make money by holding seminars and workshops, I recommend "Marketing And Promoting Your Own Seminars And Workshops" by Fred Gleeck.Drawing upon his vast experience in holding over 1,300 one-day seminars over the last fifteen years, Gleeck provides a readable introduction to getting started in the seminar business. Even if you have experience hosting seminars or in public speaking, you'll probably...
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