Marketing Communications: Integrating Offline and Online with Social Media

By P.R. Smith and Ze Zook

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The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749461934

ISBN13:9780749461935

Release Date:May 2011

Publisher:Kogan Page

Length:483 Pages

Weight:1.90 lbs.

Dimensions:0.7" x 7.5" x 9.6"

Related Subjects

Business Business & Investing Economics

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Marketing Communications: Integrating Offline and Online with Social Media

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