Marketing Culture+The Arts
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Book Overview
This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:2980860212
ISBN13:9782980860218
Release Date:January 2007
Publisher:HEC MONTREAL
Weight:1.25 lbs.
Customer Reviews
4 ratings
Excellent condition
Published by Thriftbooks.com User , 15 years ago
This product was received a little later than expected but it was in excellent condition. I would definitely recommend this seller.
A new level for Arts Marketing worldwide
Published by Thriftbooks.com User , 23 years ago
Arts Management Network recommends to buy this book, because no other book is currently available, which covers arts marketing in such a conceptual way. It is not written from a national but international point of view, so every arts manager and cultural administrator in the world, but also professionals busy with management, branding or promotion, will find this publication very useful. Indeed, Colbert has droped the term "arts marketing" to a new level!
best book on arts marketing principles!
Published by Thriftbooks.com User , 25 years ago
this is the best book on marketing the arts and culture in the context of the larger entertainment and leisure environment. An important addition to your library of marketing.
Makes a substantial contribution
Published by Thriftbooks.com User , 26 years ago
Although much have been written in the are of arts and arts management, very little had been said about the marketing of the arts. This books fills the gap. The book will help artists in the marketing of their products
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