Marketing Decisions for New and Mature Products

Name: Very practicle book
Item: Marketing Decisions for New and Mature Products (2nd Edition)
Rating: 5
Author: Thriftbooks.com User

by Robert D. Hisrich and Michael P. Peters

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0675206472

ISBN13:9780675206471

Release Date:January 1991

Publisher:Prentice Hall

Length:516 Pages

Weight:2.16 lbs.

Dimensions:1.2" x 7.7" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Management & Leadership Marketing Marketing & Sales Product Management

Customer Reviews

1 rating

Write a review

Very practicle book

Published by Thriftbooks.com User , 26 years ago

I use this as a text in my lecture series for students in Product Management. This is one of the finest books in this subject. I need the instructors manual to organise my lecture programe in a better manner.

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

Marketing Decisions for New and Mature Products

Recommended

Customer Reviews

Very practicle book

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us