Marketing Demystified: A Self-Teaching Guide
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Book Overview
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.
This fast and easy guide covers:
Marketing's four Ps . . . plus three-planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failuresSimple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Format:Paperback
Language:English
ISBN:0071713913
ISBN13:9780071713917
Release Date:August 2010
Publisher:McGraw-Hill Companies
Length:400 Pages
Weight:1.52 lbs.
Dimensions:1.0" x 7.4" x 9.3"
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