Sets down practical guidelines for marketing managers to follow in order to implement their theories and strategies in the real business world and thereby achieve top performance. This description may be from another edition of this product.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.