Marketing Engineering
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Book Overview
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1412022525
ISBN13:9781412022521
Release Date:April 2004
Publisher:Trafford Publishing
Length:518 Pages
Weight:2.85 lbs.
Customer Reviews
5 ratings
Great Book
Published by Thriftbooks.com User , 22 years ago
This Book has provided many useful tools.I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.????
Great!
Published by Thriftbooks.com User , 24 years ago
Simply simple for all. The guide to the marketing-based world
Excellent educational material, good software and study case
Published by Thriftbooks.com User , 25 years ago
This is a very good book which illustrates some classical marketing model, with the help of software. I strongly recommand for marketing researcher and student.
Great topics, exciting approaches, but not user friendly
Published by Thriftbooks.com User , 25 years ago
This book gives a rare glimpse as to how marketing analysis should take place in the intelligent corporation. Unfortunately, for those of us trying to apply the concepts, getting from theory to application with these materials is difficult. But what other books handle these vital topics??! A second edition could polish the software and clarify the examples to make this a truly outstanding book.
A wonderful formalisation of marketing concepts
Published by Thriftbooks.com User , 26 years ago
I have the opportunity to read chapters 3 and 4 from this book. It provides a math formalisation of important & basic marketing concepts like segmentation,positioning, targeting etc. These math tools closes a wide gap, between theory and real world corporate problems.
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