Marketing Express
No Customer Reviews
Select Format
Select Condition 
Book Overview
MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices in FOUNDATIONS, and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS 2/e includes solid, traditional coverage of marketing fundamentals--product, price, distribution, and promotion--as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.
Format:Paperback
Language:English
ISBN:0538466812
ISBN13:9780538466813
Release Date:January 2010
Publisher:South Western Educational Publishing
Length:441 Pages
Weight:2.15 lbs.
Dimensions:0.7" x 8.4" x 10.7"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
