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Hardcover Marketing for Entrepreneurs and SMEs: A Global Perspective Book
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ISBN: 1781955964

ISBN13: 9781781955963

Marketing for Entrepreneurs and SMEs: A Global Perspective

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In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.

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Format: Hardcover

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Business Business & Investing Economics

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