Marketing for Hospitality and Tourism
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Book Overview
KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0132784025
ISBN13:9780132784023
Release Date:March 2013
Publisher:Pearson
Length:704 Pages
Weight:1.85 lbs.
Dimensions:1.1" x 8.4" x 11.1"
Customer Reviews
4 ratings
classic
Published by Thriftbooks.com User , 20 years ago
Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.
Great for Marketing Beginners
Published by Thriftbooks.com User , 24 years ago
Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!
Excellent for students worldwide
Published by Thriftbooks.com User , 24 years ago
As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!
Like any other book from Kotler; outstanding and clear!
Published by Thriftbooks.com User , 24 years ago
Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!
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