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Hardcover Marketing for Your Growing Business Book
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ISBN: 0471091995

ISBN13: 9780471091998

Marketing for Your Growing Business

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A hands-on guide to developing a marketing plan, geared especially for the needs of small-business owners and managers. Features a step-by-step workbook approach, complete with fill-in blanks, checklists, and questions that lead readers through all the stages involved in developing and implementing the marketing plan, including market research, strategic planning, advertising, sales, pricing, and budgeting. Includes numerous illustrations, a glossary of terms, names and addresses of resources, and complete full-length examples.

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Format: Hardcover

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Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Small Business & Entrepreneurship

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