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Mass Market Paperback Marketing Fundamentals Book
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ISBN: 0827348487

ISBN13: 9780827348486

Marketing Fundamentals

By , ,
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This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.

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Format: Mass Market Paperback

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Business Business & Investing Economics

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