Marketing Identities Through Language: English and Global Imagery in French Advertising

by Elizabeth Martin and Elizabeth Ann Martin

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Format:Paperback

Language:English

ISBN:1349526002

ISBN13:9781349526000

Release Date:January 2006

Publisher:Palgrave MacMillan

Length:286 Pages

Weight:0.85 lbs.

Dimensions:0.7" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Marketing Identities Through Language: English and Global Imagery in French Advertising

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