Marketing in a Nutshell: Key Concepts for Non-Specialists

by Malcolm McDonald and Mike Meldrum

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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0750681330

ISBN13:9780750681339

Release Date:March 2007

Publisher:Butterworth-Heinemann

Length:294 Pages

Weight:1.01 lbs.

Dimensions:0.7" x 6.3" x 8.7"

Related Subjects

Business Business & Investing Economics

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Marketing in a Nutshell: Key Concepts for Non-Specialists

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