Marketing Issues in Transitional Economies

by Rajeev Batra

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As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1461372755

ISBN13:9781461372752

Release Date:October 2012

Publisher:Springer

Length:287 Pages

Weight:0.94 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business Development Development & Growth Economic Conditions Economics Management Management & Leadership Management Science Marketing Marketing & Sales Popular Economics Research

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Marketing Issues in Transitional Economies

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