Marketing Leadership in Hospitality: Foundations and Practices

by Harsha E. Chacko, Richard E. Chambers, Robert C. Lewis

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Book Overview

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

Format:Hardcover

Language:English

ISBN:0471332704

ISBN13:9780471332701

Release Date:February 2000

Publisher:Wiley

Length:960 Pages

Weight:3.95 lbs.

Dimensions:1.9" x 7.7" x 9.5"

Related Subjects

Business Business & Finance Business & Investing Economics Engineering Food, Lodging & Transportation Hospitality, Travel & Tourism Industries & Professions Management Management & Leadership Marketing Marketing & Sales Multilevel Sales & Selling Science & Math Technology Travel

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Marketing Leadership in Hospitality: Foundations and Practices

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