Marketing Management: Text and Cases

by John A. Quelch

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Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256109559

ISBN13:9780256109559

Release Date:January 1993

Publisher:Irwin Professional Publishing

Length:848 Pages

Weight:3.75 lbs.

Dimensions:1.5" x 8.3" x 10.2"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Management Management & Leadership Marketing Marketing & Sales

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Marketing Management: Text and Cases

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