Marketing Management: Text and Cases

by Robert J. Dolan

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This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:007249980X

ISBN13:9780072499803

Release Date:July 2001

Publisher:Irwin/McGraw-Hill

Length:498 Pages

Weight:2.54 lbs.

Dimensions:0.9" x 8.1" x 10.3"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Marketing Management: Text and Cases

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