Marketing Management

Name: Excellent Textbook!
Item: Marketing Management
Rating: 5
Author: Thriftbooks.com User

by Richard P. Bagozzi, José António Rosa, Kirti Sawhney Celly

Bagozzi u.a. zielen darauf ab, die L cke zu schlie en zwischen der Wissenschaft vom Marketing - Marketing-Forschung, Konsumentenpsychologie, Volkswirtschaftslehre, Operations Research, strategisches... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0023051620

ISBN13:9780023051623

Release Date:January 1998

Publisher:Prentice Hall

Length:800 Pages

Weight:3.30 lbs.

Dimensions:1.4" x 8.3" x 10.3"

Related Subjects

Business Business & Investing Economics

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Excellent Textbook!

Published by Thriftbooks.com User , 26 years ago

Bagozzi's Marketing Management is an excellent resource as a textbook for our undergraduate Marketing Management courses. The textbook's web site is an interesting and useful electronic resource for the distance learner or the virtual student.

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Marketing Management

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Excellent Textbook!

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