Marketing Mgmt: Analy Exerc W /3" Disks

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This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.

Format:Mass Market Paperback

Language:English

ISBN:0894262394

ISBN13:9780894262395

Release Date:July 1998

Publisher:Course Technology

Length:3 Pages

Weight:1.20 lbs.

Related Subjects

Business Business & Investing Economics

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Marketing Mgmt: Analy Exerc W /3" Disks

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