Marketing, Morality and the Natural Environment
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Book Overview
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0415439612
ISBN13:9780415439619
Release Date:April 2007
Publisher:Routledge
Length:218 Pages
Weight:0.69 lbs.
Dimensions:0.5" x 6.1" x 9.2"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business Ethics Earth Sciences Economics Environment Environmental Economics Environmental Science Environmental Studies Ethics General Management & Leadership Marketing Marketing & Sales Medical Medical Books Medicine Science & MathCustomer Reviews
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