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Business & Investing Books > Marketing & Sales Books
Hardcover Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors Book
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ISBN: 0787903264

ISBN13: 9780787903268

Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors

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Format: Hardcover

Condition: Like New

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Book Overview

The most helpful blAnd of theory and nuts-and-bolts practice I've seen. ?William E. Cameron, director, Philadelphia YMCA Management Resource Center Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Management & Leadership Marketing Marketing & Sales Nonprofit Organizations & Charities

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