Marketing Planning & Strategy: A Practical Introduction

by John Dawes

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Format:Paperback

Language:English

ISBN:1529760135

ISBN13:9781529760132

Release Date:March 2022

Publisher:Sage Publishing Ltd

Length:296 Pages

Weight:1.13 lbs.

Dimensions:0.6" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Economics

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Marketing Planning & Strategy: A Practical Introduction

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