Marketing Research Essentials

Name: Marketing Research
Item: Marketing Research Essentials
Rating: 5
Author: Thriftbooks.com User

by Carl D. McDaniel, Roger H. Gates, Roger Gates

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Book Overview

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

Format:Paperback

Language:English

ISBN:1118249321

ISBN13:9781118249321

Release Date:September 2012

Publisher:Wiley

Length:452 Pages

Weight:1.85 lbs.

Dimensions:0.7" x 8.0" x 9.9"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Research Textbooks

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