Marketing Research Essentials

Name: Marketing Research
Item: Marketing Research Essentials
Rating: 5
Author: Thriftbooks.com User

by Carl D. McDaniel, Roger H. Gates, Roger Gates

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Book Overview

In Marketing Research Essentials, 9th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

Format:Paperback

Language:English

ISBN:1119239451

ISBN13:9781119239451

Release Date:January 2016

Publisher:Wiley

Length:448 Pages

Weight:2.05 lbs.

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Research Textbooks

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