Marketing Research [with SPSS 13.0 Student Version for Windows]
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Book Overview
The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0133074676
ISBN13:9780133074673
Release Date:January 2013
Publisher:Prentice Hall
Length:459 Pages
Weight:2.32 lbs.
Dimensions:0.9" x 8.1" x 10.3"
Customer Reviews
4 ratings
GREAT TO LEARN METHODOLOGIES
Published by Thriftbooks.com User , 16 years ago
This was a college text book I used a couple years ago. It was a great resource to learn about various marketing research methodology.
Overall: Very Good
Published by Thriftbooks.com User , 17 years ago
Suffice it to say, it was an assigned text in an upper division college course. Suffice it to say also: I started a market research firm after graduating. The content of the book and lessons set a great foundation for my work. There are two areas I would like to see improved upon in future versions however: 1) Have closer editing and copy proofing. There were far too may grammatical errors. 2) At times the author(s) used terms or names/labels that weren't already defined or described, so it left me having to stop reading and go back for a precise definition so that I could understand the intent being covered at the point in the text. Other than that, well worth the read and investment. I still have it on my shelf and refer back to it when needed.
A lot of extra words
Published by Thriftbooks.com User , 18 years ago
I found the authors put in a lot of extra wording where it really wasn't needed. Really great examples throughout the text though, and a must have for anyone doing marketing research.
Great way to learn Marketing Research
Published by Thriftbooks.com User , 26 years ago
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.
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