Drawing on international research and analysis from leading consultants, academics and practitioners, this book presents new business tools to transform the marketing function to deliver real value. This description may be from another edition of this product.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.