Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

by Dr Gordon C Bruner II and Gordon C. Bruner II

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The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1530022002

ISBN13:9781530022007

Release Date:March 2016

Publisher:Createspace Independent Publishing Platform

Length:698 Pages

Weight:2.60 lbs.

Dimensions:1.4" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Economics

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

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