Marketing Scales Handbook, Volume IV: Consumer Behavior

by Gordon C. Bruner II and Karen E. James

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MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1587992051

ISBN13:9781587992056

Release Date:July 2005

Publisher:South Western Educational Publishing

Length:842 Pages

Weight:3.85 lbs.

Dimensions:1.9" x 7.6" x 9.6"

Related Subjects

Business Business & Investing Education Education & Reference Education & Training Study Study & Teaching Study Aids Study Skills Studying & Workbooks

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Marketing Scales Handbook, Volume IV: Consumer Behavior

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