Marketing Strategy and Management

by Michael J. Baker

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Format:Paperback

Language:English

ISBN:1137025824

ISBN13:9781137025821

Release Date:December 2014

Publisher:Red Globe Press

Length:560 Pages

Weight:3.00 lbs.

Dimensions:1.3" x 8.4" x 10.8"

Related Subjects

Business Business & Investing Economics Marketing Marketing & Sales Sales & Selling

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