Marketing Strategy
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Book Overview
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0324362722
ISBN13:9780324362725
Release Date:February 2007
Publisher:Thomson South-Western
Length:717 Pages
Weight:2.95 lbs.
Dimensions:1.0" x 8.0" x 9.9"
Customer Reviews
5 ratings
Got more than I paid for!!!
Published by Thriftbooks.com User , 14 years ago
What a bargain, the book arrived in great condition and very quickly. I haven't used this vendor before but I will definitely check with them again.
Marketing Textbook
Published by Thriftbooks.com User , 15 years ago
This book came in perfect condition and suited my course well. On a more personal note, I found the text itself to be drier than Death Valley.
Reasonably good deal!
Published by Thriftbooks.com User , 15 years ago
The book was in a reasonably good condition. Price was a little bit higher than in other sources, but book did reach quickly.
Clear and Succinct
Published by Thriftbooks.com User , 17 years ago
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book. Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
What a great text!
Published by Thriftbooks.com User , 17 years ago
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
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