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Hardcover Marketing the Arts: An Introduction Book
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ISBN: 1538128942

ISBN13: 9781538128947

Marketing the Arts: An Introduction

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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

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Format: Hardcover

Condition: New

$108.33
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Related Subjects

Art Arts, Music & Photography Business Business & Investing Economics Performing Arts

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