Marketing the Professional Services Firm
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Book Overview
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
Format:Hardcover
Language:English
ISBN:0470011734
ISBN13:9780470011737
Release Date:September 2005
Publisher:Wiley
Length:432 Pages
Weight:1.65 lbs.
Dimensions:1.1" x 6.1" x 9.3"
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