Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers

By Angie Read and Jeff Fromm

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Book Overview

Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0814439276

ISBN13:9780814439272

Release Date:March 2018

Publisher:Amacom

Length:224 Pages

Weight:0.90 lbs.

Dimensions:1.0" x 6.1" x 9.1"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics

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Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers

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