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Paperback Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Book
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ISBN: 1349350958

ISBN13: 9781349350957

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

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Format: Paperback

Condition: New

$59.78
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Book Overview

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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Business Business & Investing Economics

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