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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Today: Successes, Failures, and Turnarounds Book
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ISBN: 0135589665

ISBN13: 9780135589663

Marketing Today: Successes, Failures, and Turnarounds

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Format: Paperback

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Book Overview

Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.

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Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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