Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

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This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749468971

ISBN13:9780749468972

Release Date:October 2014

Publisher:Kogan Page

Length:328 Pages

Weight:1.20 lbs.

Dimensions:9.4" x 0.8" x 6.7"

Related Subjects

Business Business & Investing Economics

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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

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