Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users
Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing.
Format:Paperback
Language:English
ISBN:0471129607
ISBN13:9780471129608
Release Date:April 2002
Publisher:John Wiley & Sons
Length:304 Pages
Weight:1.16 lbs.
Dimensions:0.7" x 7.4" x 9.2"
Customer Reviews
1 rating
comprehensive book for marketing people
Published by Thriftbooks.com User , 18 years ago
it is a good starting book, which covers nearly every aspect a marketer should know if he/she wants to understand wireless marketing. however, if you are not a beginner, try others.
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