Marketing Your Consulting and Professional Services
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Book Overview
Here is a blueprint for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same client-centered/leveraged approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.
Format:Hardcover
Language:English
ISBN:0471520748
ISBN13:9780471520740
Release Date:January 1990
Publisher:John Wiley & Sons
Length:236 Pages
Weight:1.18 lbs.
Dimensions:1.0" x 6.3" x 9.3"
Customer Reviews
2 ratings
Excellent Marketing tips
Published by Thriftbooks.com User , 18 years ago
The book provides a comprehensive coverage on how to effectively market consulting and professional services. The skill of selling consulting and professional services is critical and is the one most often in need of improvement for professionals such as engineers, architects, lawyers, marketing, IT and management consultants, accountants, doctors, among others. The book contains useful advice and tips that all those providing consulting and professional services should find critical to winning and maintaining clients. This is a fantastic book that is user friendly as it contains insightful examples, checklists, worksheets and exhibits that gently guides the reader through the steps that should lead to successful and profitable business. The veteran consultant and novice should benefit from the updates the book provides on current trends and issues, advice on how to grow and expand the practice, acquiring new, high value clients and ensuring client satisfaction in the current highly dynamic operating environment.
Offers Insightful Marketing Advice
Published by Thriftbooks.com User , 22 years ago
This book is about as good as it gets. It lays out a very fundamental way of approaching marketing for professional service firms. I found it easy to follow, although the language sometimes was a bit stilted. This is the third edition of this book, so the authors have had plenty of time to hone and refine their insights. I like the fact that there were many, many chapters, but each of them relatively short. This fits my style of getting through a book these days, because often I can only reach for a few pages at a time.
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