Marketing Your Service (Self-Counsel Business Series)

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Marketing Your Service reveals the differences between designing a marketing plan for a product (a concrete item), and a service (an intangible). Skillfully explaining how to design, implement, and measure an innovative plan that is geared to the specific needs of a service business, this complete guide answers the questions and concerns of today's service professionals. Updated to reflect new marketing strategies and how to utilize the Internet, this guide is perfect for the service business looking to increase sales, generate referrals, and build repeat business.

Format:Paperback

Language:English

ISBN:1551801477

ISBN13:9781551801476

Release Date:August 1998

Publisher:Self-Counsel Press

Length:152 Pages

Weight:0.78 lbs.

Dimensions:0.4" x 8.3" x 9.8"

Related Subjects

Business Business & Investing Economics

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Marketing Your Service (Self-Counsel Business Series)

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