Marketing
Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.
Format:Paperback
Language:English
ISBN:0812041801
ISBN13:9780812041804
Release Date:January 1990
Publisher:Barron's Educational Series
Length:310 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 5.5" x 7.7"
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing Marketing & SalesCustomer Reviews
1 rating
Perfect for CLEP's Marketing exam
Published by Thriftbooks.com User , 17 years ago
This book is a fast read, and contains a lot of great examples that help you remember the basics of marketing. All of the required topics for the CLEP Marketing test are covered in this book. Study it well, and you should get a high score.
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