Marketplace Lifestyles in an Age of Social Media: Theory and Methods

by Lynn R. Kahle and Pierre Valette-florence

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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Format:Hardcover

Language:English

ISBN:1138164550

ISBN13:9781138164550

Release Date:April 2017

Publisher:Routledge

Length:309 Pages

Weight:1.34 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Psychology

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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

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