John Cousins is a fan of business schools. It is an option if you have the time (two years full time) and the money ($50,000 - $200,000 tuition, plus living expenses).
He wants us to take charge of our learning ourselves.
Well, school or no school, one thing is clear. No one can do anything for you. You must take responsibility for it.
Skip business school. Educate yourself.
From finance to marketing, this book touches on all major business operations.
The author believes in the power of experimentation. No one can deny that many scientific discoveries happened when experimentation was encouraged. The same is the case with business.
No one gets it right on the first try. We learn when we experiment.
Experimentation is the essence of living a satisfying, productive, fulfilling life. The more you experiment, the more you learn and achieve.
Cousins tells us to create something that people want. He wants us to create value. This is how a customer paying for the product knows that his money is being well spent.
This book and course are your personal guide to business mastery.
For the person who wants to do an MBA without racking up college debt.
Many successful business people haven't done an MBA.
An MBA degree does teach you some important things, though. To learn those, you must pick up this book and dive right in.
Every time your customers purchase from you, they decide that they value what you offer more than they value anything else their money could buy at that moment.
John Cousins recognizes the fact that business schools don't create successful people. They just take credit for the successful ones.
From value creation to finance, this book of his serves as an important guide for anyone who wants to understa