McDonaldization Revisited: Critical Essays on Consumer Culture
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Book Overview
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.
Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.Format:Paperback
Language:English
ISBN:0275961044
ISBN13:9780275961046
Release Date:January 1998
Publisher:Praeger
Length:232 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 6.0" x 9.1"
Related Subjects
Anthropology Business Business & Finance Business & Investing Consumer Behavior Criticism & Theory Cultural History & Criticism Humanities Literary Literary Criticism & Collections Literature Literature & Fiction Marketing & Sales Philosophy Politics & Social Sciences Social Science Social Sciences Sociology TextbooksCustomer Reviews
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