Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

By Cong Li and Don W Stacks

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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Format:Paperback

Language:English

ISBN:1433125781

ISBN13:9781433125782

Release Date:July 2015

Publisher:Peter Lang Inc., International Academic Publi

Length:170 Pages

Weight:0.55 lbs.

Dimensions:0.5" x 6.0" x 8.9"

Related Subjects

Business Business & Investing Engineering Technology

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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

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